Sweatworking in Chicago: the benefits of being active with your clients and team.

Corporate events have historically revolved around bottles of wine, four-course meals and late nights at work.

Corporate events have historically revolved around bottles of wine, four-course meals and late nights at work. While not an entirely bad deal, some health nuts might see networking events and client events as unnecessary calories and a missed workout. For those of you who fall into this camp, you’ll love the latest trend in corporate events—sweatworking. And for those of you who started sweating thinking about attending one of these events, stick with us, because you might be surprised to see how effective they could be for your business.

You’ve no doubt figured out that sweatworking is a combination of sweat and networking, but what you might not know is that it’s something businesses have done, on some level, for decades. While sweatworking may sometimes manifest itself in a spin or barre class, it also includes more low-key activities like golfing. Anything that gets you out of your desk chair and into a more active setting is a form of sweatworking.

​Whether you’re entertaining clients or prospects, bonding with your team or recruiting top talent, sweatworking provides a number of benefits, from seeing how hard potential employees can push themselves to chemically increasing your client’s likelihood of saying yes to your pitch. Here are just a few of the many benefits of sweatworking.

Form deeper connections

Sweatworking removes the stuffiness and sheen of office life. You become less focused on niceties and appearances, instead focusing on achieving a goal. Sweatworking also puts your relationship in the fast lane, speeding up the time needed to form connections and build trust.  By throwing on your gym clothes, exerting yourself and sweating, you become more vulnerable in front of your clients and co-workers. The result is deeper bonds and a relationship that grows much more quickly than if formed over steak dinners and bottles of wine.

Skip the small talk

Sweatworking is where introverts shine. Many feel anxious trying to generate conversation while holding a drink, so sweatworking or active networking helps level the playing field. The activity offers something to focus on and talk about, allowing conversation to flow naturally rather than being forced. Both introverts and extroverts will feel comfortable meeting new people and connecting when the pressure to dazzle is removed.

Promote positive vibes

Sweatworking may actually chemically increase your chances of getting a positive response from your clients. Working out increases your production of endorphins, which boosts your energy, confidence and feelings of euphoria. Once your brain starts releasing endorphins, you have a better chance of connecting with another person and positive responses become your default. So if you’re trying to close a sale, have your client break a sweat before you start your pitch. Exercising also increases brainpower, so many executives are hosting sweatworking brainstorm sessions to get the creative juices flowing.

Get people to your event

Whether it’s clients, co-workers or potential recruits, getting people to your event is always a challenge. Because most corporate events are held after 5 p.m., you’re cutting into people’s personal time—and that’s time spent with family, friends or taking care of themselves. By offering a healthier networking option, guests no longer need to choose between going to the happy hour and getting in their workout. By removing the pressure of making that choice, you’ll increase employees’ satisfaction with work-life balance.  

While the concept of sweatworking isn’t entirely new, the increasing emphasis on the trend is. If you’re looking for an active way to bond with clients or co-workers without actually becoming drenched with sweat, check out our outdoor escape room–style scavenger hunt in Chicago. You’ll explore the city while getting active and bonding with guests—a formula for success.

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